We last longer.
Even though we’re soft.
creates timeless, high-quality knitwear from nature’s softest fibers. From airy, lightweight knits to ultra-plush Luxe Cashmere, we make heirloom-worthy styles that are soft AF and made to love — season after season. Plus, we cut out the middlemen so Mongolian herders are paid more and our quality knitwear costs you less.